Brand Manager

Brand Manager

The Brand Manager is responsible for understanding what makes our target audience tick, and for developing marketing campaigns that position our brand according to those motivators. These marketing campaigns will not only drive customer engagement but will further define our brand’s reputation and image in relation to the market.

Key Responsibilities

  • Conduct market research in order to keep up to date with customer trends, as well as trying to predict future trends.
  • Responsible for the total digital image that our brand and/or enterprise presents to the outside world. They develop, implement and managing branding and marketing campaigns that promote a company and its products and/or services.
  • Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
  • Supervise the adoption of social media technologies across the entire business.
  • Conceptualize & execute digital narratives that elevate the brand vision and marketing priorities.
  • Manage Direct-to-Consumer (D2C) marketing strategy through social media channel.
  • Enhancing brand awareness within the digital and social networking space as well as driving website traffic and acquiring leads/customers.

Qualifications & Skills

  • 3-5 years of brand management experience.
  • Excellent Digital Marketing Skill.
  • Strong communication and interpersonal skills.
  • Be a team player and possess leadership skills.
  • Ability to run efficient and effective meetings especially interdepartmental meetings.
  • Bachelors or Masters Qualification

Benefits

  • Career Growth & Development opportunity.
  • Excellent working environment.
  • Performance-based Bonus*
  • Health Insurance with Family*

* Term based job

Job Category: Marketing
Job Type: Full Time
Job Location: Karachi

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